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Do you love your business, organization, or project -- but hate doing
traditional marketing or outreach?
Do you love connecting with people who might want to buy your
products or services, support your efforts, or just spread the word
about what you're doing -- but hate creating ads and press releases?
Even more importantly, do the people you need to reach tend to
tune out traditional advertising and marketing? Also, do they like
being heard?
If so, then our one-day workshop can give you a jump start
toward using the Internet to build strong, robust, constructive
relationships that will support your work -- and even help make you
money. We'll show you how to use two basic tools of
"conversational media" to connect with your customers, supporters,
stakeholders, the media, and other key communities. These tools -- weblogs ("blogs") and podcasts (kind of like radio, but online) -- are free or cheap, and surprisingly easy and fun to use.
Blogs and podcasts let you maintain engaging public
conversations with your core communities. They also make you easy to
find, and they increase your influence online and elsewhere.
Best of all, these tools are fun -- which means they make it easier to share your passion for what you do.
Amy Gahran is a longtime blogger, journalist, and
consultant who specializes in helping people learn how to understand
and use online and conversational media. Heidi Miller, the "podcasting princess," is a well-known podcaster and has a gift for making technology simple and fun.
We'll show you:
- How to join the public conversation through existing blogs and podcasts. (Why start your community from scratch?
- How to create your own weblog and plan what you'll say
there, so you'll be able to keep it up and make it work without burning
out.
- How to attract and engage the people you most need to reach.
- How to create a podcast -- conversations are so much easier when you sound like a real person.
- How to use your blog to support and complement your podcast.
- How to get people to participate in your blog or podcast -- this grows your community in a way that search engines love
- How to handle common problems and pitfalls, including nasty comments and time management
- How to have lots of fun doing all this! (OK, maybe that should be on the top of this list...)
By the end of the day, you'll have the skills, mindset, and resources to get started -- and even a little experience too!
To register, click Sign Up Now!
Want to join the conversation with others considering attending the seminar? Join our Google group and talk to other participants as well as Amy and Heidi!
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